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Headless WordPress development agency, and Shopify and Webflow builds

Boffin Coders is a headless WordPress development agency that also builds Shopify stores and Webflow sites, and tells you when headless is not worth it. For most small businesses it is not. This website runs headless, a Next.js front end on Payload CMS, the same split a headless WordPress build uses, and much of our client work sits under NDA, so we walk you through the architecture before you choose one.

Sites from US$4,000 · US$12-30 an hour · local business package US$550 a month
  • Built in your accounts
  • Headless only where it pays
  • Every URL kept on a move

Running a clinic, a trade or a shop and need a website that brings enquiries? That is our local business line.

The platform follows the people who edit it

Who edits the site, how often, and what it has to sell or connect to decide the platform. Headless WordPress comes up only when those answers call for it, and for most small businesses they do not.

Which one you need

Usually not headless

  • A site that brings enquiriesWordPress or Webflow
  • A shop selling productsShopify
  • Content in several places, or a site that behaves like an appHeadless WordPress

The twenty-minute call is where we tell you which one, and why.

The short answer

What is headless WordPress, and when is it worth it?

Headless WordPress keeps WordPress as the place your team writes and edits, and builds the website itself separately, usually in Next.js, reading the content through an API. It is worth it when the same content feeds a website and an app, when the front end needs to behave like an application, or when the site has outgrown what a theme can do. It is not worth it for a small business site: you pay for two systems, previews get harder, and plugins that change the front end stop working.

When not to go headless

If most of these are true, ordinary WordPress, Shopify or Webflow will serve you better and cost less to run. We will say so on the call, even though a headless build is the bigger job for us.

  • A site of up to a few dozen pages that one or two people edit
  • A budget that has to cover the build and the first year of hosting
  • A team that relies on page builders or plugins to change layouts
  • No second place the content needs to appear, such as an app

What runs, what is built, and what we take on

  • RunningThis website: a Next.js front end reading from Payload CMS. The same split as headless WordPress, with a different system behind it.
  • Built for clientsWordPress sites and Shopify stores, each with a project page and a live site you can open.
  • How we take on new workA headless WordPress build, a Shopify Plus store or a Webflow site starts from the same written platform choice, a staging copy and every URL checked. Much of our client work is under NDA, so we walk you through the approach on a call.
Proof

Sites and stores you can open

Five client builds on WordPress and Shopify, each with a project page that links the live site, and the website you are reading, which is the headless one. Each card names the stack it was built on, so you can check the work yourself before the call.

Reviews

What clients say

Three reviews of website and WordPress work, as posted on Upwork and GoodFirms. Each one is quoted in the reviewer's own words, exactly as it was posted on the platform it came from.

5.0
“[Boffin Coders] is a joy to work with - pays attention to detail, and produces great work. My site couldn’t have come out any better. Will definitely hire again!”
U

Upwork client

Web Developer Needed to Build Small Business Website

Verified review on Upwork· April 2026
5.0
“[The team] at Boffin Coders has been amazing from the first moment. [They] understood the requirements of my Products Page and seamlessly integrated it to my website. Additionally, [they] explained me how to update the product listings.”
S

Sarah Benavides

Freelance Project Manager and Graphic Designer, Sarah’s Design Club

Verified review on GoodFirms· April 2024
5.0
“I highly recommend the Boffin Coders team for WordPress. [They] have good level of understanding in theme customization and have handled the On Page SEO very well. They are also good at content creation. Excellent communication and helping me understand how the process works.”
U

Upwork client

Website development and SEO

Verified review on Upwork· June 2022

Independent review proof

4.9 average rating across Clutch and GoodFirms.

What we build

Headless WordPress, Shopify and Webflow builds

Six kinds of build. Each card says what the choice costs you as well as what it gets you, and how we approach the build, from the first scope to the handover.

Headless WordPress

WordPress stays the editing screen your team knows, and the site is built separately in Next.js. The split we run on this website, with Payload CMS in WordPress’s place. It costs more to build and host than a normal WordPress site, so we recommend it only when content feeds more than one front end or the site behaves like an app. If it is more app than site, that is web application development.

  • WordPress as the editor
  • Next.js front end
  • Content through the API
  • Only where it pays

WordPress sites, the ordinary way

A theme and the block editor, or Elementor when you want to change layouts yourself without calling us, as the AFC and Simploud teams do. The trade-off with Elementor is weight: pages carry more code, so we keep plugins few. Our WordPress developers also take on existing sites.

  • Custom theme or Elementor
  • Few plugins, each justified
  • Editing training for your team
  • Existing sites taken on

Shopify stores

Themes adjusted or written in Liquid, as for Office Furniture Scotland, with product pages, collections and the apps you actually need. Shopify runs the hosting, payments and security, which is why we recommend it for most new stores. Our Shopify developers take on smaller changes by the hour.

  • Liquid theme work
  • Products and collections
  • Apps chosen with care
  • Hosting handled by Shopify

Shopify Plus development agency work

Plus is the same Shopify with more on top: checkout customisation, B2B price lists and extra stores for other markets. The theme and app work is the work we already do on every Shopify store. The Plus-only parts, checkout extensions, B2B catalogues and expansion stores, are scoped line by line, built on a development store first and priced before we start.

  • Same theme and app skills
  • Checkout customisation
  • B2B and extra stores
  • Plus-only parts priced up front

Webflow sites

Webflow suits a marketing team that wants to publish pages without a developer and can live with its hosting and plan limits. Our Webflow developers build on it: CMS collections your team edits, clean class names, interactions kept light, and the site handed over in your own Webflow workspace. For a small site the owner edits alone, Wix or Squarespace can be enough.

  • Webflow CMS collections
  • Editor access for your team
  • Honest about plan limits
  • Wix or Squarespace if simpler

Moving between platforms

WordPress to Shopify, an old theme to a new one, or WordPress to headless. The risk in every move is losing the pages that bring search traffic, so the old sitemap is saved before the switch and compared after it. That is how we kept every URL on a 10,723-page rebuild. The whole method, from the URL list to the redirect map, is on our page about WordPress migration services and other platform moves.

  • Content and products moved
  • Old sitemap compared after
  • Redirects written on purpose
  • Nothing switched off on a promise
Who it is for

If this is not quite the page you need

This page is about the platforms. Three kinds of buyer are better served by a page written for them, and each one says what we have built for people like them.

A shop choosing where to sell

Which platform fits your stage, and how to move a store without losing search traffic, is on our page about ecommerce development, written from the merchant’s side.

An estate or letting agency

Property sites need listings that stay current and pages that rank for each area. Our real estate website page covers live listings from your CRM, area pages that rank and enquiries written back.

A design or marketing studio

You sell the site and we build it, under your brand, with your client never meeting us unless you want them to. The agency sprint price is in the price block below. The platforms, steps and proof for agencies are on our white-label web design page.

How it works

From platform choice to launch

Four stages, each ending in something you can check: a written recommendation, pages with your real content, a staging site to click through, and a launch in your own accounts.

Platform choice and scope

We ask who will edit the site, how often, and what it has to connect to, then recommend a platform with the reason written down. Headless comes up only if the answers call for it.

You get

  • Platform recommendation
  • Content types listed
  • Plugins and apps agreed
  • The price, line by line

Design and content

The main page types designed first, then filled with your real content rather than placeholder text, because real content is what breaks a layout.

You get

  • Page types designed
  • Real content in place
  • Mobile layouts checked
  • Editing agreed up front

Build and check

Built on a staging copy you can click through. Before launch we check speed on a phone, forms, redirects and every URL the old site had.

You get

  • Staging site to review
  • Speed checked on a phone
  • Forms and emails tested
  • Old URLs checked

Launch and handover

Launched in your hosting or your Shopify account, with your team trained to edit it. After that, updates by the hour, or a developer by the month if the site keeps changing.

You get

  • Launch in your accounts
  • Editing walkthrough
  • Logins all in your name
  • Updates if you want them
The stack

Platforms we build on

We pick the platform for the people who will edit the site, not for us. For headless builds the editing side can also be Strapi or Payload CMS, which is what runs this site.

  • WordPress
  • WooCommerce
  • Elementor
  • PHP
  • Shopify
  • Liquid
  • Webflow
  • Wix
  • Next.js
  • Payload CMS
  • Strapi
  • Squarespace
What it costs

Published, not quoted on the call

In USD. Hourly and monthly rates move with the stack and the seniority, from a junior on routine work to a senior on complex builds. Nothing is quoted outside them, and if the number does not work for you, you have saved yourself a meeting.

A website or store starts at
US$4,000
Scoped once, with the lines shown.
Short pieces of work
US$12-30 an hour
By seniority and the work.
A developer by the month
From US$2,000 a month
Month to month, a month’s notice either way.
Agency sprint
US$2,000 per two-week sprint
Under your brand, invoiced after you see the work.
A local business
US$550 a month
Site, listing and reviews. The package

Every price on one page →

FAQ

Before you hire a headless WordPress development agency

Including the questions most suppliers answer vaguely: whether we have done this exact thing before, and what it costs.

The headless build you can open today is this website: a Next.js front end reading from Payload CMS, which is the same split with a different editing system behind it. The WordPress half is ordinary WordPress, which we build for clients, as the projects on this page show. Much of our client work sits under NDA, so on a call we walk you through the architecture for your site: the content model, the API, previews and the hosting of both halves.

Not answered here?

WordPress, Shopify, Webflow or headless?

Twenty minutes with the developer who would build it. Tell us who edits the site and what it has to sell or connect to, and you leave with a platform recommendation, the reason for it, and a price from the published rates.