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Direct and white-label development

We build websites and apps
for business owners and agencies

Eighteen people who build websites, web applications and mobile apps for businesses who come to us direct, and under an agency's name for agencies who sell the work. Among others, we build for Healthcare, Real Estate, and EdTech, and two clients have paid us every month since 2017.

  • Healthcare
  • PropTech
  • EdTech
  • OTT

2017

Founded

74

Projects in the portfolio

18

People on the team

6

Markets we have won work in

Independent Review Profiles

4.9-rated proof from independent review platforms.

Buyers can validate Boffin Coders on Clutch and GoodFirms before they speak with us. These third-party profiles add credibility for humans and strengthen our brand entity for search.

Our story

Nine years, same owners, no outside money

Every date below is checkable from something published: the company registration, the portfolio on this site, our developer page on Google Play, and the markets named on the home page. There is no funding round in this story and no rebrand.

  1. 2017

    Registered in Mohali

    Two people, one room, client work from day one. Same owners today, no outside money, no pivot.

  2. 2019 onward

    The work got harder

    From websites to web applications, then mobile. The first engagements that are still running started in this stretch.

  3. 2023

    Our own software

    Apps published under our own name on Google Play and the App Store, so the work can be judged without a reference call.

  4. Today

    Eighteen people, working remotely

    Every engagement won remotely, most of it without ever being in the same room. Five clients have been with us for years, all under NDA.

How we build

Built to be owned and handed over

We build the way we would want a supplier to build for us: in your accounts, in your repository, with every decision written down. Nothing is held back to keep you coming back.

That holds whether you hire us directly or an agency brings us in as its development team. For agencies we work under your name, with non-circumvention in writing, and we never contact your client unless you ask us to.

We treat software as an asset you keep, not a project that ends at launch. Like a building, it needs a solid foundation and steady upkeep to hold its value over time, so the second year is planned on the first day.

Engineering discipline

Strict typing, linting on every commit, and tests on the paths that carry money or data. Technical debt costs far more to pay down later than it costs to avoid now, for a startup and for the agency that has to support the build.

The problem before the code

Code is a cost unless it solves a problem. Before anyone writes a line, we ask what the software has to change in the business, who will use it every day, and what it will cost to run.

Search built in, not bolted on

Clean URLs, schema and fast pages are part of the build, so a new site does not need a search rescue six months after launch.

How we work with you

Four rules, and what each one costs us

Every agency says it is honest and transparent. These are the four places that claim shows up as something we give away, and they are all checkable before you pay anything.

Everything in your accounts

Repository, hosting, domain, every third-party service, in your name from the first commit. We are added as members and removed at the end. There is no handover because nothing was ever ours.

Published prices

The floor, the hourly band, the monthly developer rate and the local package are all on the site. Nobody gets a different number because of how the call went.

Numbers only where a screenshot backs them

No invented case-study results, no install counts, no "99.9% uptime". Where we cannot evidence an outcome, the sentence is written without it. Some pages are shorter because of this rule.

One working day, and we say no

Every enquiry answered within one working day. On the first call we agree the scope, the budget and the first phase, so you know exactly what happens next and what it will cost.

Our Values

What you can hold us to

You see the work before you pay

We invoice after you have seen the work, never up front. Start with a small first piece if you want to, and judge the code, the communication and the deadlines before you commit to anything larger.

The people who build it, on the call

You talk to the developers and the lead who will do the work, not to a sales layer. A question about the code is answered by the person who wrote it, and we keep the same people on your project wherever we can. If you want one of them on your product every day, a dedicated development team works in your Slack and your repository, month to month.

Proof you can open

Every claim on this site points at something you can check: reviews on platforms we cannot edit, eleven apps of our own on the stores, and client sites you can visit. Work under NDA is never described, only how long it has run.

Your name on the work

When an agency sells the build, we deliver it under the agency's name and to the agency's deadline, and we never contact the agency's client, not once and not for a testimonial. Your NDA and your process apply, and the client relationship stays with you.

Code the next developer can read

We write software to be maintained: strict TypeScript, tests on every critical path and Core Web Vitals checked before launch. Two clients have paid us every month since 2017, which only works if what we shipped years ago is still easy to change.

Prices you can read first

Our rates are published by stack and seniority, as floors rather than averages, so you know whether we are in range before the first call. A quote is built from those rates and the scope you send, never from a guess about your budget.

Our Team

Who leads your project, and who you hear from

An eighteen-person team of our own employees in Mohali, India, working since 2017 across engineering, design and search. These are the people who lead your project and answer for it.

M

Manoj Sethi

Founder

Started Boffin Coders in 2017 as a one-person shop and still writes code. Runs the architecture decisions, the client relationships, and the numbers.

J

Jyoti

Head of Client Success

Runs delivery: the stand-ups, the sprint boards, and the conversation when something slips. The person a client hears from most.

The bylines

Who writes here

Every post on our blog carries the name of a person on the team, not a brand. These are the people behind those bylines, what each of them does here, and where you can look them up before you read a word.

Santosh Kumari, SEO and AI Search Specialist at Boffin Coders

Santosh Kumari

SEO and AI Search Specialist

Santosh Kumari works on technical SEO and AI search visibility, from site fixes to the structured data and page formats that AI answers quote. Santosh Kumari writes about practical changes that help search engines and AI understand a page.

Manoj Sethi, Founder, Boffin Coders at Boffin Coders

Manoj Sethi

Founder, Boffin Coders

Manoj founded Boffin Coders in 2017 and leads its work with agencies: white-label builds, delivery and partnerships. Manoj writes about how agencies can add development capacity without losing control of their clients.

Pinkal Rana, SEO and AI Search Lead at Boffin Coders

Pinkal Rana

SEO and AI Search Lead

Pinkal leads search strategy at Boffin Coders, from classic SEO to how brands get named in AI answers on Google, ChatGPT and Perplexity (AEO and GEO). Pinkal writes about what actually gets a business cited by AI search, using data from real checks.

Jyoti, Co-Founder, Boffin Coders at Boffin Coders

Jyoti

Co-Founder, Boffin Coders

Jyoti co-founded Boffin Coders and looks after client relationships and how projects run from first call to handover. Jyoti writes about hiring, process and what makes a development partnership work.

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