Introduction
Every online retailer wishes their conversions would rise, meaning an increase in sales, more customers, and steady sales growth. The unfortunate truth, however, is that many e-commerce brands pour significant time and money into creating a mobile app that, while successful in generating a lot of traffic, often generates minimal mobile purchases. Fortunately, most issues associated with e-commerce mobile app conversion rates can be resolved by establishing the right strategies, redesigning the user experience, upgrading technology, etc.
Before hiring any mobile app developers in India or choosing an affordable app development company, it is essential to identify the primary causes of poor conversions in order to build a successful e-commerce mobile app.
1. Your App Isn’t Designed for a Smooth User Journey
Poor user flow is arguably the most significant contributor to poor conversion from e-commerce mobile applications. Due to the high level of competition, users have become accustomed to seamless experiences, easy-to-read categories and fast page loading times. If a user is having trouble navigating through complicated category structures, experiencing delays in loading product detail pages, or has an outdated UI, they will simply abandon your application and go to a competitor’s e-commerce mobile application.
To Fix: We need to make the experience as simple as possible. The fewer steps there are to complete an order/checkout, the better it is for the customer. You should use icons, layouts, etc., consistently and build an intuitive navigation structure. For apps that require updates, hire a mobile app development company in India that has experience in designing modern UI/UX. They can completely redesign your customer journey and keep customers engaged throughout the entire process.
2. Slow Loading Times Are Killing Sales
The number one thing that will hurt sales is slow loading times. Speed is the number one predictor of customer conversion. A couple of extra seconds for both loading and waiting will frustrate and turn off users. There are three main causes for slow loading times: unoptimized images, slow code, and a backend that is not very scalable.
To Fix: Need to invest in performance optimization. Professional developers will know how to compress your assets, improve the performance of your code, and move your backend to a more scalable infrastructure. Many businesses prefer to work with affordable app development companies that provide ongoing support and performance analysis at a reasonable price.
3. Your Checkout Process Is Too Complicated
Messy or overly complicated checkouts will reduce conversions. Customers will leave before they make a purchase if they have too much information to fill out, or if they are required to switch screens too frequently or experience payment errors.
To Improve Checkout Conversions:
- Offer guest checkout
- Provide multiple payment options
- Implement autofill for shipping and billing information
- Limit the number of form fields needed for checkout to only the necessary items
Dedicated mobile app developers located in India can help you create seamless payment gateway solutions and rapid load times during checkout. Reducing friction in the checkout process can help increase your sales.
4. Lack of Personalization Makes Users Lose Interest
Shoppers today want personalized recommendations and discounts tailored specifically for them, as well as timely reminders regarding products they are interested in when using your application. An application without personalization is less engaging; customers will not continue using your application because of the lack of engagement.
To Fix: Adding artificial intelligence recommendations, intelligent search filters, and timely personalized notifications can all help increase customer engagement, as well as drive customer conversion rates. If you’re on a tight budget, affordable app developers can help add lightweight personalization features that can still have a positive impact on converting users to customers.
5. You’re Not Communicating Clearly Enough
Sometimes, poor messaging is the reason for the lack of product conversions. If users have trouble understanding what a product does based simply upon the product description text provided, or if call-to-action buttons do not inspire action, purchasers will not complete transactions.
To Fix: Having a solid communication strategy will build trust with your users, which can ultimately drive your conversions. To start the process of improving product pages, consider integrating strong product descriptions, illustrations, and credible social proof into your product pages. App developers can assist businesses in implementing enhanced content types into their product pages to help increase engagement and ultimately increase their conversion rates.
Final Thoughts
If your e-commerce application is not achieving conversions, the problem lies not within the market but rather in the user experience. By enhancing design, performance, personalization, and messaging, you can convert your app into a significant revenue source. Whether you choose to hire mobile app developers in India or partner with a cost-effective app development firm, the appropriate technical team can assist you in transforming your app into a seamless, user-friendly, and conversion-oriented platform.
An improved user experience leads to increased conversions, and with the right assistance, your app can ultimately provide the outcomes you have been striving for. Reach out to Boffin Coders for a new e-commerce application.
