While running a website, you must keep tracking your progress. You will achieve your goals anyway, but you can decide whether you wish to go along with unnecessary headaches or follow a plan. It is necessary to analyse the audience’s behaviour to maintain traffic on your website. However, choosing a plugin for your WordPress website can be difficult.
Why Use Google Analytics Plugin for WordPress?
WordPress has an option for insights to view the traffic details, but it is not detailed much. Google Analytics insights have a better console for analysing traffic behaviour.
Google Analytics plugin saves you time. You can avoid the coding to implement Google Analytics on your website.
Its dashboard displays traffic details and the source of traffic.
Plugins to Choose From
Using plugins is an essential feature for success while using WordPress. Based on average customer reviews and features, below are the top Google Analytics plugins you can choose for yourself.
1. Google Analytics for WordPress by MonsterInsights
With 3 million active installations, Google Analytics for WordPress by MonsterInsights does an ideal job of integrating Google Analytics into WordPress. It gives in-depth details about the incoming traffic in its user-friendly dashboard. As you go to the dashboard, it presents the traffic from different sources. It is easy to use and saves time.
- Detailed demographics and traffic source
- Google Ads support
- Enables 404 errors
- Advanced link tracking
- Track CTAs
- Further add-ons are available for adding more features
2. Google Site Kit
Google’s official plugin for WordPress, Google Site Kit, has a 4.5 rating and over 1 million active users. It is simple to understand the plugin and use other services like Google AdSense, link manager, Page Speed Insights, and Search Console.
The advantage of using this tool is that it comes from Google directly. It doesn’t split the traffic sources and shows all the traffic in one place. You can go into insights for better classification of traffic.
- No coding is required to use Google Analytics
- Multiple Google products are accessible with one plugin
3. GA Google Analytics
GA Google Analytics require tracking ID and done. It has a simple user interface that displays only the traffic insights. It is not a feature-rich plugin, but it is simple to use.
- Support Google Site Tag, Google Analytics 4 and Universal Analytics
- Quickly add tracking code to all webpages
- Option to disable tracking for admin-level users
4. WP Statistics
WP Statistics offers multiple features for customisation. In the settings, you can find many configuration options and analytical options to access. Its dashboard displays information in graphs that help analyse the stats.
It is not ideal for beginners, but with features like geographical traffic analysis, this tool is helpful for professionals looking for a tool that analyses website traffic in depth.
- Track redirects from various search engines
- User manual
- Geographical analysis
- Track visitors, locations, current sessions, queries from search engines, browser details, and page statistics
- Data filter and option to download reports
Analytify is another feature-rich plugin rated highly by professionals. It is ideal for creating reports. It integrates Google analytics without coding the tracking code into the pages. It is easy to export reports and share them with clients or visitors.
- Easy installation
- Track real-time visitors
- Enhanced tracking for eCommerce websites
- Automated email reports
With over 1 million installations, ExactMetrics is a simple yet powerful tool. It displays bounce rates, page statistics, organic searches and more. The disadvantage of this tool is that it doesn’t integrate with Google Ads or WooCommerce.
- Bounce Rate Analysis
- Real-time statistics
- Event Tracking
7. Enhanced Ecommerce Google Analytics
As the name suggests, Enhanced Ecommerce Google Analytics is designed especially for shopping websites. It gives you insights into the user journey and helps analyse the valuable visitors. It supports Google Ads and Global Site codes.
- Performance monitoring
- Contact form monitoring
- Ability to track the customer journey
- Insight into product view-to-cart ratio
- Specially designed for eCommerce websites
JetPack, with over 5 million installations, is a tool that provides many features like managing subscriptions and mobile optimisation. It is easy to install and doesn’t require any additional configurations. The dashboard is straightforward to understand. The free version only provides its analytics, and for integrating Google Analytics, you’ll have to purchase the Pro licence.
- Display stats on the dashboard
- Display information such as peak visitor hours, number of views per country, and posting trends
- Ability to restrict access to statistical reports
- Chart details of visitors in last two days
- Smiley at the bottom indicating the plugin is active or not
When you work on a website, it is safe to assume that you are looking for more visitors and customers. You can choose a plugin according to your requirement, and it is wise to know which one to use beforehand. It is necessary to understand the traffic to gain results. Boffin Coders assist in understanding different plugins and choosing an appropriate one for your website. With the help of a professional, you can learn ways to upgrade your methods and earn better profits.
I am a WordPress developer with five years of expertise and an in-depth knowledge of SEO and digital marketing. I am working as a freelancer and also have a partnership with a company that specialises in Web & Mobile App Development. I enjoy working on SEO, WordPress, and digital marketing projects.