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Deep dives into software architecture, AI agents, and crafting exceptional digital experiences. Written by our engineering team.

Every figure sourced, every price from our published rates.

Showing 1–9 of 49 articles

AI app development cost as two numbers: the build, priced in people and months with an AI developer from $4,000 a month, and the running cost of every request, estimated as requests times tokens times the provider's published price.
AI Engineering & Architecture
Oct 5, 2026
7 min read

AI app development cost: what you pay to build it, and every month after

An AI app has two costs: the build, priced in people and months, and running costs that never stop. How to estimate both, and the choices that cut them.

Manoj Sethi
Manoj Sethi
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Should you leave WordPress for a custom web application: the five signs the site has become an application, and the one sign everyone mistakes for it.
Web Development
Oct 1, 2026
5 min read

Should you leave WordPress? The five signs, and the one that is not one

Most WordPress sites should stay on WordPress. The five signs yours has become an application, the one sign people mistake for it, and what a move costs.

Jyoti
Jyoti
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SEO for cleaning companies: how a cleaning business gets into the map pack in each town it serves, with a service-area listing, one real page per town and reviews with recent dates.
Digital Marketing
Oct 1, 2026
7 min read

SEO for cleaning companies: how you get into the map in every town you serve

How a cleaning business gets into the map pack: a service-area listing, one real page per town, recent reviews, and the three numbers to watch each month.

Jyoti
Jyoti
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How to split a large Excel file in Node.js with the header row on every part: a short SheetJS script for most files and an ExcelJS streaming script for very large ones.
Web Development
Sep 29, 2026
8 min read

How to split large Excel files in Node.js: a beginner's guide

Split a large .xlsx file into smaller files in Node.js, with the header row on each. A short script for most files and a streaming one for very large files.

Manoj Sethi
Manoj Sethi
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Dedicated development team or software development retainer: the same developers and the same published per-person rate, with the difference being who owns the engineering decisions.
Custom Software Development
Sep 29, 2026
5 min read

Dedicated team or development retainer: which one your product needs

Same developers, same rate, different owner of the decisions. The one question that picks team or retainer, and the signs you chose wrong.

Manoj Sethi
Manoj Sethi
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What a dedicated Flutter developer in India costs in 2026: our published monthly rate, from $3,500 a month, set against the add-ons an hourly quote leaves out.
Mobile App Development
Sep 26, 2026
5 min read

What a dedicated Flutter developer in India actually costs in 2026

Hourly rates hide the cost. The monthly figure, what an hourly quote leaves out, and the four questions that move the price more than the rate.

Manoj Sethi
Manoj Sethi
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How to Tell Whether Google Actually Indexed What You Published
Digital Marketing
Sep 22, 2026
6 min read

How to Tell Whether Google Actually Indexed What You Published

Learn how to check if Google has indexed your published content and discover simple ways to verify its visibility in search.

Jyoti
Jyoti
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Featured card: one message going to a language model that returns a paragraph to parse, and to Jev that returns typed values - lead 0.91, route web app, spam 0.03.
AI Engineering & Architecture
Sep 21, 2026
8 min read

Jev is not a smaller LLM. It answers a different question.

TypeSafe’s Jev returns typed answers and probabilities in one pass. Where a System One model beats an LLM in a real product, and where it does not.

Manoj Sethi
Manoj Sethi
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Five questions on a card: when does the developer start, what is the notice period both ways, what if it does not work out, who owns the code and where does it live, what hours will we overlap.
Custom Software Development
Sep 21, 2026
6 min read

Five questions to ask before you hire a dedicated developer

Start date, notice period, replacement, code ownership and overlap hours: five questions that show which dedicated developer proposal will cost you more later.

Manoj Sethi
Manoj Sethi
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