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For agencies, in every market we serve

White-label SEO services for agencies

For white-label SEO services, Boffin Coders is the SEO fulfilment team behind agencies and SEO resellers: technical SEO, local SEO and answer-engine optimisation, delivered under your brand, with each month’s results sent to you in a spreadsheet, so you can prepare the report for your client. We sign non-circumvention before scoping and never contact your client unless you ask.

  • 5X more leads for a cleaning company, by the client’s count
  • 500% more traffic for a solar company
  • 4.9 across 20 reviews on Clutch and GoodFirms
  • Non-circumvention signed before scoping

Delivery flow

SEO, from your brief to your client

  • NDA and non-circumvention, signed before scoping
  • Handover in your name
  • Search Console
  • Google Analytics
  • Lighthouse
  • Schema markup
The short answer

How white-label SEO services work with us

White-label SEO means a partner does the search work and your agency sells it under its own name, as a reseller, while your client deals only with you. Boffin Coders is that fulfilment team. Our in-house SEO team in Mohali fixes what holds a client’s site back, builds the local presence and shapes pages so AI search can quote them, all under your brand, with each month’s results sent to you as a spreadsheet. Two of our SEO case studies are published: a cleaning company with 5X more leads, by the client’s count, and a solar company with 500% more traffic.

Proof

What you can check before a call

Boffin Coders is rated 4.9 across 20 independent reviews on Clutch and GoodFirms, including agencies we build for, and we cannot edit them. Two of our SEO case studies are published with the work described, and two clients have paid every month since 2017. Most long-running work is under NDA, so we walk through it on a call.

Reviews we cannot edit, and work you can open.

5.0
“Boffin Coders improved my search rankings and redesigned my website. They were professional, easy to work with, and delivered great results. Boffin Coders really gets in the topic of the problem and suggests different solutions.”
H

Healthcare practice owner

Private practice, Germany

Verified review on GoodFirms· July 2024
5.0
“Boffin Coders is professional, easy to work with, and delivered great results.”
P

Physiotherapist

Praxis Dreierlei

Verified review on Clutch· July 2024
5.0
“[Boffin Coders has] been amazing from start to finish. When things are up and running in the future with my business I will definitely be rehiring [them] for my SEO projects.”
U

Upwork client

The Baking Room - website SEO

Verified review on Upwork· July 2023

5X more leads for a cleaning company

A cleaning company serving many nearby towns from one generic service page. We built location pages, rewrote the service pages and completed the Business Profile. The lead figures are by the client’s count. Read the case study.

500% more traffic for a solar company

A solar installer with a strong reputation offline and a website that did not show it. We restructured the site around the services people search for, fixed the Business Profile and added structured data. Read the case study.

Two clients since 2017

Two clients have paid us every month since 2017. Most of our long-running work is under NDA, so we walk through it on a call rather than name it here.

4.9 across 20 reviews

Rated 4.9 across 20 independent reviews on Clutch and GoodFirms, including agencies we have built for. We cannot edit them.

Gaps we fill

Six gaps in SEO delivery, and how we fill them

Boffin Coders is the white-label SEO fulfilment team for agencies and SEO resellers who sell more search work than they can deliver in house. Below are six problems an SEO agency runs into, each answered with what we do under your brand. You keep the client, the pricing and the reporting to your client, built from the spreadsheet of results we send you each month, and you see the work before you pay.

You sold more SEO than your team can deliver

Keep selling. Boffin Coders delivers the monthly SEO for each client site you hand over, under your brand: the technical fixes, the content and the local work agreed in that month’s plan. You keep the client, the price you charge and the sign-off, and you see each month’s work before we invoice it. White-label SEO fulfilment grows with your list of client sites, one site at a time.

Your SEO specialist left in the middle of a month

Boffin Coders picks up the client sites where they stand. We get access to Search Console, Analytics, the Business Profile and the CMS, read what was done before changing anything, and write up the state of each site for you. Then the monthly work carries on under your brand, the month’s results come to you in a spreadsheet, and your client keeps getting the monthly report you prepare.

A client wants to be found in every town it serves

Boffin Coders does white-label local SEO for clients who serve an area: a location page for each town worth targeting, a complete Google Business Profile, citations that agree with each other and a routine for asking customers for reviews. That is the work behind our published cleaning case study, with 5X more leads by the client’s count.

A client asks why AI answers never mention it

Boffin Coders shapes your client’s pages so AI search can quote them: a direct answer at the top of each section, the facts in plain text and structured data that matches the page. We check how ChatGPT, Gemini and Google’s AI answers describe the business, and what changed goes into the spreadsheet of results we send you each month, ready for the report you prepare for your client. Our AI search optimization series shows each check, with the numbers from our own runs.

A client is moving to a new site or platform

Boffin Coders protects the URLs that rank when a client redesigns or changes platform. We list every URL before the move, map each one to its new address and compare the new build against that list before launch. We moved timezones.in, our own 10,723-page site, to Next.js without losing a URL, and the same check runs on your client’s site. For the move itself, we work as the website migration agency behind yours, under your brand.

The fix needs a developer, not another report

Many SEO problems live in the code: pages that render only in the browser, slow mobile pages, redirect chains. Boffin Coders has developers on the same team, so the fix is made under your brand as well as recommended. For someone full time on your client’s site, profiles arrive within two working days: dedicated developers. For a rebuild, see white-label web design and CMS.

What you can sell

White-label SEO you can sell without hiring for it

Four kinds of search work, all delivered under your brand as monthly fulfilment. An SEO reseller can sell all four under its own name.

Technical SEO

Rendering, speed, structured data and site moves without losing a URL, fixed in the code by the same team. More on technical SEO.

White-label local SEO

Google Business Profile, a location page for each area worth targeting, and citations, for your clients who serve an area.

Answer-engine optimisation

Pages shaped so AI search can quote them: a direct answer, the facts in plain text, and the right schema.

Monthly fulfilment and reporting

You sell the work under your agency’s name, each month’s results come to you in a spreadsheet for the report you prepare, and we never contact your client.

Your options

Three ways to deliver the SEO you sold

Hiring, a freelancer, or a white-label SEO partner, compared on what your client will notice.

Three ways to deliver the SEO you sold
Boffin Coders, white-labelHire in-houseA freelancer
Time to startThe first month starts once the site audit and the month’s plan are agreedA hiring round, then a notice periodDays, if the right person is free
CommitmentMonth to month, scoped per client, paid after you have seen the workSalary, benefits and noticePer project, on their terms
Who your client seesOnly you: we never contact your client unless you askYour teamDepends on the contract
ProtectionMutual NDA and non-circumvention, signed before scopingEmployment contractDepends on the contract
Accounts and dataYour client’s own Search Console, Analytics, Business Profile and CMSYoursDepends on the contract
Who does the workOur own employees in Mohali, India, with no subcontractingYour employeesThe freelancer you hired
Monthly reportingA spreadsheet each month of what shipped and what moved in Search Console, for the report you prepareYour own staff write itDepends on the freelancer
RepliesUsually the same working day, in your toolsIn the officeWhen they are free
Range of skillsTechnical, local and AI search, with developers on the same team for fixes in codeThe people you hireOne person
Who checks the workYou: every change is made in your client’s own accounts, and you see it before your client doesYour senior staffWhoever you assign to review it
How we protect your name

Quality you can check at every step

Boffin Coders gives your agency something to check at every step of white-label SEO, because your client judges your agency by the results: an audit and a written plan before any change, every change made in your client’s own accounts, every change seen by you before your client, and each month’s results in a spreadsheet for the report you prepare yourself. Our invoice comes only after you have reviewed the month’s work.

Step 1 of 4

An audit before any change

We crawl the site, read Search Console and Analytics, and read the CMS or the code that produces the pages. You get a short list of problems in order of what they cost your client, and a written plan for the first month, agreed with you before any change is made.

What you get to check

  • Mutual NDA and non-circumvention, signed before scoping
  • A site audit with the problems ranked by cost
  • A written plan for each month, agreed with you
  • One point of contact who knows the account

The partner terms for every service are on the main white-label web development agency page. When a search client needs more than SEO, we also build white-label app development, web applications and AI features under your brand.

Start small

Start with one month

Start with one client site for one month. Boffin Coders audits the site, agrees the month’s plan with you and does the work under your brand, and we invoice at the end of the month after you have seen the work. Then add client sites as trust builds.

Rather write first? Send a partner enquiry.

  • Sold under your brand, and your client deals only with you
  • Work done in your client’s own accounts
  • Monthly results in a spreadsheet, for the report you prepare
  • Mutual NDA and non-circumvention signed before scoping
How billing works

Invoiced after you see the work

We invoice your agency at the end of each month, after you have reviewed the month’s work, never up front. In US dollars. The written plan for each month says what it covers.

White-label SEO, quoted per client
US$10-22 an hour
Priced from the scope (SEO, backlinks, social media, app store optimisation) and the hours it needs. Invoiced after you see the work.
What you charge your client
Your price, under your brand
You bill your client in your own currency at the margin you set.
By market

White-label SEO by market

Our office day on your clock, how calls and updates run, and how billing works where you are.

Your morning shared, 3.5 hours of a 9 to 5 day, 9am to 12:30pm GMT. Covers Jersey, Guernsey, the Isle of Man and Gibraltar.

Your morning shared on Dublin’s clock, 3.5 hours of a 9 to 5 day, 9am to 12:30pm GMT, with clients in Northern Ireland too.

The day’s progress in your repository by your morning, with calls in your hours and updates in Jira or Slack.

The day’s progress in your repository by your morning, English and French sites, and a Canadian platform you can open.

Your afternoon shared, 3.5 hours of a 9 to 5 day, 1:30pm to 5pm AEST, with calls in your hours outside it.

The end of your afternoon shared, 1.5 hours of a 9 to 5 day, 3:30pm to 5pm NZST, and calls outside it when you need them.

Work in English and iDEAL at checkout, 4.5 hours of a 9 to 5 day, 9am to 1:30pm CET.

Work in English, billing in euro or Swiss francs, 4.5 hours of a 9 to 5 day, 9am to 1:30pm CET.

Denmark, Sweden, Norway, Finland, Belgium, Luxembourg, Croatia, Cyprus and Malta, with one team working in English.

Your day shared, 9am to 4:30pm GST in the UAE and 9am to 3:30pm AST in Saudi Arabia and Qatar, with Sunday to Thursday weeks planned in.

Your afternoon shared, 5.5 hours of a 9 to 5 day, 11:30am to 5pm SGT, and our office day runs on to 8:30pm SGT.

Your morning shared, 5.5 hours of a 9 to 5 day, 9am to 2:30pm Israel Standard Time, with your Sunday to Thursday week planned in.

What you can sell

White-label development by service

Each line of work has its own page: what we build, the proof, and the price.

WordPress, Shopify, Webflow, Duda, Wix, Squarespace, Framer and headless CMS builds.

Portals, dashboards, SaaS products and APIs in React, Next.js, Node.js and NestJS.

Flutter and React Native apps for iOS and Android, released from your client’s store accounts.

Chatbots, document AI and automation that keep your client’s data on their own servers.

What agency owners ask

What agency owners ask about white-label SEO

No. Non-circumvention and non-solicitation are contractual and signed before scoping. We never approach, market to or take on your clients ourselves, and we never send your client a report: each month’s results come to your agency in a spreadsheet, and you prepare the report yourself. Boffin Coders signs both before scoping, so your client deals only with you from the first audit to every monthly report you send.

Not answered here?

Search work, under your brand

Book a 20-minute partner call. Bring one client site and we will tell you plainly whether we fit.