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Deep dives into software architecture, AI agents, and crafting exceptional digital experiences. Written by our engineering team.

Every figure sourced, every price from our published rates.

Showing 10–18 of 49 articles

Five account tags hang from one key ring: DNS, hosting, repository and backups ticked, the domain in red, in someone else's name.
Web DevelopmentRead Now
Manoj Sethi
Manoj Sethi
Oct 12, 2026
11 min

What should a website handover checklist include?

A website handover checklist covers accounts, code, data, integrations, search and known issues. What to collect, in what order, and how to test each item.

An iceberg: a phone screen above the waterline, and below it the backend, the store work and the updates that a quote for the screens leaves out.
Mobile App DevelopmentRead Now
Manoj Sethi
Manoj Sethi
Oct 7, 2026
7 min

How to hire mobile app developers: decide the job before the person

How to hire mobile app developers: what to decide first, the evidence to ask for, whose name the accounts sit in, and a developer from US$3,500 a month.

A dark block for the build, people times months, paid once, followed by a monthly bill for model usage, hosting, search, monitoring and review that repeats without end.
AI Engineering & ArchitectureRead Now
Manoj Sethi
Manoj Sethi
Oct 5, 2026
7 min

AI app development cost: what you pay to build it, and every month after

AI app development cost is two numbers: the build, priced in people and months, and a running bill that never stops. How to estimate both, and cut them.

A signpost: a gold board points to WordPress, an ink board to a web application, and a red plaque reading "It is slow" is struck through.
Web DevelopmentRead Now
Jyoti
Jyoti
Oct 1, 2026
5 min

Should you leave WordPress? The five signs, and the one that is not one

Most WordPress sites should stay on WordPress. The five signs yours has become an application, the one sign people mistake for it, and what a move costs.

A map of ten towns around a cleaning business: gold pins on the two nearest towns, empty rings on the eight further out.
Digital MarketingRead Now
Jyoti
Jyoti
Oct 1, 2026
7 min

SEO for cleaning companies: how you get into the map in every town you serve

SEO for cleaning companies: get into the map pack with a service-area listing, a real page per town, recent reviews and three numbers to watch each month.

A large Excel sheet cut into three files of 10000, 10000 and 5000 rows, each with the same gold header row on top, and the node command that splits it.
Web DevelopmentRead Now
Manoj Sethi
Manoj Sethi
Sep 29, 2026
8 min

How to split large Excel files in Node.js: a beginner's guide

Split a large Excel file into smaller .xlsx files in Node.js, with the header row on each. A short script for most files, a streaming one for huge files.

An org chart with the same three developers and an empty seat above them: your product lead in it means a dedicated team, our engineering lead means a retainer.
Custom Software DevelopmentRead Now
Manoj Sethi
Manoj Sethi
Sep 29, 2026
5 min

Dedicated team or development retainer: which one your product needs

Same developers, same rate, different owner of the decisions. The one question that picks team or retainer, and the signs you chose wrong.

A balance with the same hours in both pans; the hourly quote's pan also holds management, overlap hours, replacement and review, so it sinks below the monthly rate.
Mobile App DevelopmentRead Now
Manoj Sethi
Manoj Sethi
Sep 26, 2026
5 min

What a dedicated Flutter developer in India actually costs in 2026

Hourly rates hide the cost. The monthly figure, what an hourly quote leaves out, and the four questions that move the price more than the rate.

Three stages in a row: crawling ticked, indexing failed in red with URL is not on Google, serving never reached, above the words Live on your site. Not on Google.
Digital MarketingRead Now
Jyoti
Jyoti
Sep 22, 2026
7 min

How to Tell Whether Google Actually Indexed What You Published

Is your page on Google? Check it with URL Inspection and a site: search, read what each result means, and find out why a website is not indexed by Google.

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