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SEO and AI Search Lead

Pinkal Rana

Pinkal leads search strategy at Boffin Coders, from classic SEO to how brands get named in AI answers on Google, ChatGPT and Perplexity (AEO and GEO). Pinkal writes about what actually gets a business cited by AI search, using data from real checks.

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Posts by Pinkal Rana

2 posts published under this byline, newest first.

A ChatGPT question about building websites under your brand, the web search it ran, and the pages it cited: 57 company websites, 16 lists and guides.
Digital MarketingRead Now
Pinkal Rana
Pinkal Rana
Oct 16, 2026
10 min
Series: AI Search Optimization

LLM SEO: How to Get Cited by ChatGPT

LLM SEO from 12 ChatGPT answers: what ChatGPT searched for, which pages it cited, and the five changes that get your own pages quoted.

A search result highlighted at the top, an arrow to an AI answer quoting the page as its source, and 19 of 21 cited pages naming the subject in their title
Digital MarketingRead Now
Pinkal Rana
Pinkal Rana
Oct 16, 2026
12 min
Series: AI Search Optimization

GEO vs SEO: what is the difference, and do you need both?

GEO vs SEO: SEO earns a place in the results, GEO earns a citation inside AI answers. What differs, what four engines cited in our check, and what to do first.

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